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| Writing - Organization | Less than half of the sections of the brochure have a clear beginning, middle and end. | Most sections of the brochure have a clear beginning, middle and end. | Almost all sections of the brochure have a clear beginning, middle and end. | Each section in the brochure has a clear beginning, middle, and end. | ____ |
| Writing - Vocabulary | The authors do not incorporate new vocabulary. | The authors try to use some new vocabulary, but may use 1-2 words incorrectly. | The authors correctly use a few new words and define words unfamiliar to the reader. | The authors correctly use several new words and define words unfamiliar to the reader. | ____ |
| Spelling & Proofreading | Several spelling errors in the brochure. | No more than 3 spelling errors remain after one person other than the typist reads and corrects the brochure. | No more than 1 spelling error remains after one person other than the typist reads and corrects the brochure. | No spelling errors remain after one person other than the typist reads and corrects the brochure. | _____ |
| Attractiveness & Organization | The brochure's formatting and organization of material are confusing to the reader. | The brochure has well-organized information. | The brochure has attractive formatting and well-organized information. | The brochure has exceptionally attractive formatting and well-organized information. | ____ |
| Graphics/Pictures | Graphics do not go with the accompanying text or appear to be randomly chosen. | Graphics go well with the text, but there are too few and the brochure seems "text-heavy". | Graphics go well with the text, but there are so many that they distract from the text. | Graphics go well with the text and there is a good mix of text and graphics. | ____ |
| | | | | Total----> | ____/20 |